A fleet of JCB machines including the skidsteer loaders, telescopic handlers and JS Series excavators were supplied by JCB dealer Construction Equipment Australia, the machines were appearing in the film’s finale wrapped in stunning gold to have a futuristic look and starring alongside Michael Fessbender and Katherine Waterson.
PUBLICITÉ
“This is the biggest product placement exercise in JCB’s history and involved more than £1 million ($1.3 m) worth of machines. Ridley Scott’s idea to wrap the machines in gold delivered a stunning result and is certainly an eye-catching addition to a film which will be seen by millions of people around the world” said Michael Plummer JCB Worldwide Marketing Director.
Additionally, six JCB generators were also provided for the film makers to use.
