LafargeHolcim has opened first Disensa franchise store in Mexico

The global building materials and solutions company has targeted Latin America to build the largest retail network for construction materials at the beginning of May.

The opening of a Disensa franchise store in Mexico allows self-builders and contractors a better access to LafargeHolcim’s building solutions as well as other construction materials and services. Disensa stores offer customers solutions to facilitate construction including financing plans, access to architects or standard building designs.

Oliver Osswald, Region Head Central & South America at LafargeHolcim commented: “Our vision is to become the largest retail network for construction materials in Latin America and Disensa will become a household name for building materials and services across the region. This initiative demonstrates how we are bringing our commitment to commercial excellence to life for our retail customers while developing a strong network of trained franchisees.”

In parallel, the company has set up a dedicated training center in the Latin country which provides training know-how, store management, marketing and finance; a considerable support for future franchisees.

LafargeHolcim has the objective to open other 200 Disensa stores this year in Mexico and around 1,000 Disensa stores in the Latin continent by the end of 2017. Six-hundred franchises should also open in Mexico within the next four years.