Why did Case choose Hyundai for its mini excavators?

In the opinion of Andy Blandford, EMEA’s Vice President for Case, Hyundai’s choice is based on several technical arguments but above all on an "opportunistic" distribution strategy.

In addition to finding a major industrial partner, technically recognized on a global scale, Case has also retained several interesting assets or devices." Even on options such as the idling device that is a real plus to reduce consumption or emissions," explains Gaston Le Chevalier de la Sauzaye, product manager at CNH Industrial.

But it is on the business level that this partnership becomes meaningful, in particular by a level of competition not necessarily on the front to Hyundai on the territories concerned, such as Europe and the United States. Andy Blandford would like to emphasize that it is "up to teams of Case to make the difference. Already by the improvements made by our teams of engineers on these products of Asian design (ergonomics of the cabins) but also at the level of marketing actions in the markets on which the name Case is recognized." The objective for the manufacturer is to double its market shares within two years ... a more difficult challenge in Northern Europe than in Southern Europe.