Heuver: an online store for Italy

After the launch of an online store in Spanish, Heuver wholesaler in pneumatic tires launches an Italian version for Italy which has transport, agricultural and important earth-moving equipment.

"Over the last few decades, we have established numerous contacts in Italy, with producers and tire wholesalers, and we are seeing a significant increase in our Italian customers. It is very interesting for our large offer of import brands. We have decided to create an online shop in Italian so we can also make life as easy as possible for our Italian customer. We take the Italian market seriously and want to stay there" says Bertus Heuver, the company’s director.

"With our new active presence in Italy via the online shop, we cover the European market from northern Sweden to southern Italy and Spain, and we are well aware that this extended market can also present logistical challenges, not so much in terms of transport time but rather in terms of inventory management, and we are therefore considering measures to be taken at Hardenberg" adds the manager.