This partnership allows Sika to acquire additional visibility throughout the competition and at the same time reinforce the image of the two entities. Known already as the leader in its field, Sika benefits from the excellent positive image of the French teams of Handball and the media fallout that this event engenders. As for the French Handball Federation, it can benefit mainly from a new communication network thanks to the panel of customers belonged to the leader Sika.
PUBLICITÉ
Through the competitions games on social networks, the tickets, official jerseys, balloons of the handball World Championship will also be offered.
