In this market, which looks set to recover in 2016 with a rise of almost 15% to just under 190 units, three German manufacturers dominate - Liebherr, Fuchs, Sennebogen, Atlas - but it is the yellow color takes away the lion’s share. To remedy this, Frédéric Martinez intends to intensify the "Big Accounts" approach of Terex Fuchs. It also relies on the network of distributors of blue excavators which has 8 members and whose territory of Payen has been taken over by the Cimme group: Cimme (Nord, Paris, Normandie); Somatec (Alsace, Lorraine); Payant (Rhône-Alpes); Framateq Southeast (Paca); Laffont (South-West); Cobemat (Brittany); SNM (Pays de Loire); Meca-Souda (Central).
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